The influence of price and brand loyalty on store brands versus national brands
Main Author: | Rondán Cataluña, Francisco Javier (-) |
---|---|
Other Authors: | Navarro García, Antonio |
Format: | Book |
Language: | Indeterminado |
Published: |
[S.l.] :
[s.n.]
2006.
|
Subjects: | |
See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005200539703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
Request an interlibrarian loan:
Email
Similar Items
Similar Items
-
Consumer perceptions of store brands versus national brands
Published: (2005) -
Behavioural loyalty towards store brands
by: Labeaga Azcona, José María
Published: (2007) -
Consumer's trust in a brand and the link to brand loyalty
by: Lau, Geok Theng
Published: (2000) -
Store brands and retail differentiation : the influence of store image and store brand attitude on store own brand perceptions
by: Collins-Dodd, Colleen
Published: (2003) -
Reviving brand loyalty : a reconceptualization within the framework of consumer-brand relationships
by: Fournier, Susan
Published: (1997)