Power brands measuring, making and managing brand success
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Chichester [etc.] :
John Wiley & Sons
D.L. 2007.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005203439703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XX, 274 p. : il. ; 25 cm |
|---|---|
| Bibliography: | Bibliogr.: p. [267]-269. índice |
| ISBN: | 9783527502820 |
