Brand equity a perspective on its meaning and measurement

Bibliographic Details
Main Author: Srivastava, Rajendra K. (-)
Other Authors: Shocker, Allan D.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1991.
Subjects:
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Description
Item Description:Fotocopia de: Technical Working Paper. Marketing Science Institute (1991)
Physical Description:30 p. ; 30 cm