Why store brand penetration varies by retailer

Bibliographic Details
Main Author: Dhar, Sanjay K. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Hoch, Stephen J.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1997.
Series:Report (Marketing Science Institute) ; 97,114.
Subjects:
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Description
Item Description:En la port.: Working Paper
Physical Description:34 p. ; 28 cm
Bibliography:Bibliogr.: p. 33-34