Customer relationship management : customer behavior, organizational challenges, and econometric models

Customer relationship management customer behavior, organizational challenges, and econometric models

Bibliographic Details
Other Authors: Villanueva, Julián (-)
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2002.
Series:Report (Marketing Science Institute) ; 02,101.
Subjects:
Marketing relacional > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001253969703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Publicación basada en la Conferencia del Marketing Science Institute, celebrada los días 31 de enero y 1 de febrero de 2002, en Durham, North Carolina
En la port.: Conference summary, Working Paper Series
Physical Description:32 p. ; 28 cm

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