Customer relationship management : strategies and company-wide implementation

Customer relationship management strategies and company-wide implementation

Bibliographic Details
Corporate Author: Marketing Science Institute (-)
Other Authors: Mittelman, Mauricio (-), Onyemah, Vincent
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2002.
Series:Report (Marketing Science Institute) ; 02,112.
Subjects:
Marketing relacional > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002765349703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Working Paper Series, Conference Summary
Publicación basada en la conferencia del MSI y del INSEAD, celebrada en Fontainebleau, Francia, del 11 al 12 de julio de 2002
Physical Description:30 p. ; 28 cm

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