Cita APA (7a ed.)

Villanueva, J. (2002). Customer relationship management: Customer behavior, organizational challenges, and econometric models. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Villanueva, Julián. Customer Relationship Management: Customer Behavior, Organizational Challenges, and Econometric Models. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Villanueva, Julián. Customer Relationship Management: Customer Behavior, Organizational Challenges, and Econometric Models. Marketing Science Institute, 2002.