Primal branding : create zealots for your brand, your company, and your future

Primal branding create zealots for your brand, your company, and your future

Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Detalles Bibliográficos
Autor principal: Hanlon, Patrick (-)
Autor Corporativo: Tantor Media (-)
Otros Autores: Sklar, Alan (Narrador)
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Old Saybrook, Conn.] : Tantor Media 2009.
Materias:
Brand name products.
Branding (Marketing)
Consumer behavior.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657385306719
Descripción
Sumario:Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Notas:Unabridged.
Audio file.
Title from image on Web page (viewed May 15, 2009).
Previously released on compact disc, 2006.
Descripción Física:1 online resource (1 audio file)
ISBN:9781400122196

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