Primal branding : create zealots for your brand, your company, and your future

Primal branding create zealots for your brand, your company, and your future

Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Bibliographic Details
Main Author: Hanlon, Patrick (-)
Corporate Author: Tantor Media (-)
Other Authors: Sklar, Alan (Narrator)
Format: Nonmusical Recording
Language:Inglés
Published: [Old Saybrook, Conn.] : Tantor Media 2009.
Subjects:
Brand name products.
Branding (Marketing)
Consumer behavior.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657385306719
Description
Summary:Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Item Description:Unabridged.
Audio file.
Title from image on Web page (viewed May 15, 2009).
Previously released on compact disc, 2006.
Physical Description:1 online resource (1 audio file)
ISBN:9781400122196

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