Primal branding create zealots for your brand, your company, and your future
Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Old Saybrook, Conn.] :
Tantor Media
2009.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657385306719 |
| Sumario: | Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. |
|---|---|
| Notas: | Unabridged. Audio file. Title from image on Web page (viewed May 15, 2009). Previously released on compact disc, 2006. |
| Descripción Física: | 1 online resource (1 audio file) |
| ISBN: | 9781400122196 |
