Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position

Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an a...

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Bibliographic Details
Other Authors: VanAuken, Brad, author (author)
Format: eBook
Language:Inglés
Published: New York, [New York] : AMACOM 2015.
Edition:2nd ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629506806719
Description
Summary:Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. This new edition continues to be the most wide-ranging branding guide available, bringing together illuminat
Item Description:Description based upon print version of record.
Physical Description:1 online resource (370 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9780814434741