Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position
Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an a...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, [New York] :
AMACOM
2015.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629506806719 |
| Sumario: | Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. This new edition continues to be the most wide-ranging branding guide available, bringing together illuminat |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (370 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780814434741 |
