Cita APA (7a ed.)

Hanlon, P., & Sklar, A. (2009). Primal branding: Create zealots for your brand, your company, and your future. Tantor Media.

Cita Chicago Style (17a ed.)

Hanlon, Patrick, y Alan Sklar. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. [Old Saybrook, Conn.]: Tantor Media, 2009.

Cita MLA (9a ed.)

Hanlon, Patrick, y Alan Sklar. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Tantor Media, 2009.