Primal branding create zealots for your brand, your company, and your future
Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
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Formato: | Grabación no musical |
Idioma: | Inglés |
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[Old Saybrook, Conn.] :
Tantor Media
2009.
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Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657385306719 |