Marketing strategy and competitive positioning

Bibliographic Details
Main Author: Hooley, Graham J. (-)
Other Authors: Piercy, Nigel F., Nicolaud, Brigitte
Format: Book
Language:Inglés
Published: Harlow : FT Prentice Hall 2008.
Edition:4th ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005964579703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XVIII, 614 p. ; 25 cm
Bibliography:Bibliogr. Índices
ISBN:9780273706977