Cita APA (7a ed.)

Hooley, G. J., Piercy, N. F., & Nicolaud, B. (2008). Marketing strategy and competitive positioning (4th ed.). FT Prentice Hall.

Cita Chicago Style (17a ed.)

Hooley, Graham J., Nigel F. Piercy, y Brigitte Nicolaud. Marketing Strategy and Competitive Positioning. 4th ed. Harlow: FT Prentice Hall, 2008.

Cita MLA (9a ed.)

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 4th ed. FT Prentice Hall, 2008.