Competitive marketing strategy for Europe developing, maintaining and defending competitive advantage
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Basingstoke [etc.] :
MacMillan
1994.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003112169703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XI, 370 p. ; 24 cm |
|---|---|
| Bibliography: | Bibliogr.: p. 356-357. Indice |
| ISBN: | 9780333613504 9780333613511 |
