The long-term impact of promotion and advertising on consumer brand choice
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Cambridge, Massachusetts :
Marketing Science Institute
1996.
|
| Series: | Report (Marketing Science Institute) ;
96,127. |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005085029703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | 33 p. ; 28 cm |
|---|---|
| Bibliography: | Bibliogr.: p. 31-33 |
