Cita APA (7a ed.)

Mela, C. F., Gupta, S., & Lehmann, D. R. (1996). The long-term impact of promotion and advertising on consumer brand choice. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Mela, Carl F., Sunil Gupta, y Donald R. Lehmann. The Long-term Impact of Promotion and Advertising on Consumer Brand Choice. Cambridge, Massachusetts: Marketing Science Institute, 1996.

Cita MLA (9a ed.)

Mela, Carl F., et al. The Long-term Impact of Promotion and Advertising on Consumer Brand Choice. Marketing Science Institute, 1996.