The advertising and promotion challenge vaguely right or precisely wrong?
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Oxford University Press
1986
|
| Series: | Wharton Executive Library
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004798869708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XIII, 188 p. ; 22 cm |
|---|---|
| ISBN: | 9780195037029 |
