Strategic marketing problems cases and comments

Bibliographic Details
Main Author: Kerin, Roger A. (-)
Other Authors: Peterson, Robert A. (Robert Allen), 1944-
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Pearson-Prentice Hall 2004.
Edition:10th ed., [international ed.]
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005080079703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indices
Physical Description:VIII, 696 p. : il. ; 28 cm
Bibliography:Bibliogr.
ISBN:9780131230309