APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems: Cases and comments (10th ed., [international ed.].). Pearson-Prentice Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed., [international ed.]. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2004.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed., [international ed.]. Pearson-Prentice Hall, 2004.