A world gone social how companies must adapt to survive
The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World G...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
AMACOM
2014.
2014. |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629407906719 |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly
- The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees
- What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us?
- We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt
- First, Go Flatter . . . Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn . . . a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader
- What If This Just Isn't You (Yet)?
