A world gone social how companies must adapt to survive

The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World G...

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Bibliographic Details
Other Authors: Coine, Ted, author (author), Babbitt, Mark, author
Format: eBook
Language:Inglés
Published: New York, New York : AMACOM 2014.
2014.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629407906719
Description
Summary:The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i
Item Description:Description based upon print version of record.
Physical Description:1 online resource (283 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9780814433270