The 8 steps to strategic success unleashing the power of engagement

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For eac...

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Detalles Bibliográficos
Autor principal: Berg, Gerben Van den (-)
Otros Autores: Pietersma, Paul, author (author), Ambrosius, Wieke, contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page Limited 2014.
Colección:Gale eBooks
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009799104306719
Descripción
Sumario:All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinant
Notas:Description based upon print version of record.
Descripción Física:1 online resource (xviii, 302 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780749469207