Brand together : how co-creation generates innovation and re-energizes brands

Brand together how co-creation generates innovation and re-energizes brands

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.

Bibliographic Details
Main Author: Ind, Nicholas (-)
Other Authors: Fuller, Clare, Trevail, Charles
Format: eBook
Language:Inglés
Published: Philadelphia, Pa. : Kogan Page c2012.
Edition:1st ed
Subjects:
Product management.
Branding (Marketing)
Customer relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623437406719
Description
Summary:Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (182 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781280495052
9786613590282
9780749463267

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