Brand together : how co-creation generates innovation and re-energizes brands

Brand together how co-creation generates innovation and re-energizes brands

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.

Detalles Bibliográficos
Autor principal: Ind, Nicholas (-)
Otros Autores: Fuller, Clare, Trevail, Charles
Formato: Libro electrónico
Idioma:Inglés
Publicado: Philadelphia, Pa. : Kogan Page c2012.
Edición:1st ed
Materias:
Product management.
Branding (Marketing)
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623437406719
Tabla de Contenidos:
  • Acknowledgements
  • Introduction
  • Thinking it
  • Creating the future together
  • A brand of innovation
  • Co-creation and the organization
  • Doing it
  • Working together
  • The set up
  • Connected individuals
  • The co-creation toolkit
  • Branding together with other stakeholders
  • The results
  • Five key questions
  • Bibliography
  • Index.

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