Brand together how co-creation generates innovation and re-energizes brands
Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.
Main Author: | |
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Other Authors: | , |
Format: | eBook |
Language: | Inglés |
Published: |
Philadelphia, Pa. :
Kogan Page
c2012.
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Edition: | 1st ed |
Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623437406719 |
Table of Contents:
- Acknowledgements
- Introduction
- Thinking it
- Creating the future together
- A brand of innovation
- Co-creation and the organization
- Doing it
- Working together
- The set up
- Connected individuals
- The co-creation toolkit
- Branding together with other stakeholders
- The results
- Five key questions
- Bibliography
- Index.