Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory and the seven game changers that made the difference

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

Detalles Bibliográficos
Autor Corporativo: Books24x7, Inc (-)
Otros Autores: Post, Karen, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2012]
Edición:1st edition
Materias:
Brand name products.
Branding (Marketing)
Technological innovations > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628633206719
Descripción
Sumario:How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Notas:Title from title screen.
Descripción Física:1 online resource (xxiv, 262 p.)
Available also in a print ed
Bibliografía:Includes bibliographical references and index.
ISBN:9781283437103
9786613437105
9780071776066

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