The marketing bulletin
Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.
Corporate Author: | |
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Format: | eSerial |
Language: | Inglés |
Published: |
Palmerston North, N.Z. :
Department of Marketing, Massey University
1990-
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Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423628006719 |
Summary: | Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format. |
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Published: | Began with: Volume 1 (1990) |
Item Description: | Refereed/Peer-reviewed Archived by the National Library of New Zealand. Hypertext links contained in the archived instances of this title are non-functional. |
Physical Description: | 1 online resource |
Publication Frequency: | Annual |