The marketing bulletin

Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.

Bibliographic Details
Corporate Author: Massey University. Department of Marketing, issuing body (issuing body)
Format: eSerial
Language:Inglés
Published: Palmerston North, N.Z. : Department of Marketing, Massey University 1990-
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423628006719
Description
Summary:Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.
Published:Began with: Volume 1 (1990)
Item Description:Refereed/Peer-reviewed
Archived by the National Library of New Zealand.
Hypertext links contained in the archived instances of this title are non-functional.
Physical Description:1 online resource
Publication Frequency:Annual