The marketing bulletin

Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.

Detalles Bibliográficos
Autor Corporativo: Massey University. Department of Marketing, issuing body (issuing body)
Formato: Seriada digital
Idioma:Inglés
Publicado: Palmerston North, N.Z. : Department of Marketing, Massey University 1990-
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423628006719
Descripción
Sumario:Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.
Publicado:Began with: Volume 1 (1990)
Notas:Refereed/Peer-reviewed
Archived by the National Library of New Zealand.
Hypertext links contained in the archived instances of this title are non-functional.
Descripción Física:1 online resource
Frecuencia de Publicación:Annual