The marketing bulletin
Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.
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Formato: | Seriada digital |
Idioma: | Inglés |
Publicado: |
Palmerston North, N.Z. :
Department of Marketing, Massey University
1990-
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423628006719 |