Relationship marketing new strategies, techniques and technologies to win the customers you want and keep them forever

Bibliographic Details
Main Author: Gordon, Ian, 1952- (-)
Format: Book
Language:Inglés
Published: Toronto : John Wiley 1998.
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009418009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Includes index.
Physical Description:xx, 314 p. ; 24 cm
ISBN:9780471641735