Relationship marketing new strategies, techniques and technologies to win the customers you want and keep them forever
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Toronto :
John Wiley
1998.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009418009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Includes index. |
|---|---|
| Descripción Física: | xx, 314 p. ; 24 cm |
| ISBN: | 9780471641735 |
