100 ideas that changed advertising

A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry. A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight...

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Detalles Bibliográficos
Autor principal: Veksner, Simon (-)
Formato: Libro
Idioma:Inglés
Publicado: London : Laurence King Publishing cop. 2015
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006929539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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