100 ideas that changed advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry. A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight...
Autor principal: | Veksner, Simon (-) |
---|---|
Formato: | Libro |
Idioma: | Inglés |
Publicado: |
London :
Laurence King Publishing
cop. 2015
|
Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006929539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Ejemplares similares
Ejemplares similares
-
Advertising Creativity : techniques for generating ideas
por: Marra, James L.
Publicado: (1990) -
Systematic approach to advertising creativity
por: Baker, Stephen, 1955-
Publicado: (1994) -
Advertising by Design : generating and designing creative ideas across media
por: Landa, Robin
Publicado: (2016) -
Creative advertising concept and copy : a practical, multidisciplinary approach
Publicado: (2024) -
Ser un buen creativo publicitario
por: Veksner, Simon
Publicado: (2010)