Systematic approach to advertising creativity
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
UMI, Books on Demand
1994
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009772779708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Xerocopia del original de: New York [etc.] : McGraw-Hill Book Company, 1979 |
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| Descripción Física: | 280 p. : il. ; 28 cm |
| ISBN: | 9780835736121 |
