Marketing classics a selection of influential articles

Bibliographic Details
Other Authors: Enis, Ben M. (-), Cox, Keith Kohn, Mokwa, Michael P.
Format: Book
Language:Inglés
Published: Englewood Cliffs, New Jersey : Prentice-Hall 1995.
Edition:8th ed., 25th anniversary ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002049219703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XII, 612 p. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780205159888