Cita APA (7a ed.)

Enis, B. M., Cox, K. K., & Mokwa, M. P. (1995). Marketing classics: A selection of influential articles (8th ed., 25th anniversary ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Enis, Ben M., Keith Kohn Cox, y Michael P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1995.

Cita MLA (9a ed.)

Enis, Ben M., et al. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Prentice-Hall, 1995.