Marketing

Bibliographic Details
Main Author: Lamb, Charles W. (-)
Other Authors: Hair, Joseph F., McDaniel, Carl D.
Format: Book
Language:Castellano
Published: México [etc.] : International Thomson 1998.
Edition:4. ed
Series:Soluciones Empresariales
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001911799703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indices
Traducción de: Marketing. - 4th ed.
Physical Description:XXXVIII, 691 p. ; 27 cm
Bibliography:Bibliogr.: p. 653-668
ISBN:9789687529448