APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (1998). Marketing (4. ed.). International Thomson.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Marketing. 4. ed. México [etc.]: International Thomson, 1998.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 4. ed. International Thomson, 1998.