Managing customers for profit strategies to increase profits and build loyalty

Bibliographic Details
Main Author: Kumar, Vipin (-)
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Wharton School Publishing cop. 2008.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001461489703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XX, 296 p. : il. ; 24 cm
Bibliography:Bibliogr. Indices
ISBN:9780132352215