Smart product breakthroughs depend on customer control
Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' br...
| Other Authors: | , , , , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edition: | [First edition] |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823021206719 |
