When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?

When employees don't 'like' their employers on social media many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?

Bibliographic Details
Other Authors: Cervellon, Marie-Cécile, author (author), Lirio, Pamela, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Subjects:
Branding (Marketing)
Social media > Economic aspects.
Corporations > Public relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820480406719
Description
Item Description:"Reprint #58201."
Physical Description:1 online resource (1 volume) : illustrations
Bibliography:Includes bibliographical references.

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