Magnetic stories connect with customers and engage employees with brand storytelling
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
Wiley
[2021]
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645699606719 |
| Summary: | Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. |
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| Physical Description: | 1 online resource (213 pages) |
| ISBN: | 9780730388548 9780730388531 |
