Ice cream social : the struggle for the soul of Ben & Jerry's

Ice cream social the struggle for the soul of Ben & Jerry's

This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.

Detalles Bibliográficos
Autor principal: Edmondson, Brad (-)
Otros Autores: Leonard, Annie, writer of foreword (writer of foreword)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers [2014]
Edición:First edition
Materias:
Ben & Jerry's (Firm)
Ice cream industry > United States.
Social responsibility of business.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627932206719
Tabla de Contenidos:
  • Cover; Contents; Foreword; Prologue; Main Characters; One: "We're Completely Insane, and We Need Your Help!"; Two: A New Kind of Start-up; Three: Progressive Sweatshop; Four: Staffing the Social Mission; Five: Money Starts Talking; Six: Yo, I'm Not Your CEO; Seven: The Gulf Was So Wide; Eight: Leading with Progressive Values; Nine: Unacceptable Choices; Ten: The Sale Agreements; Eleven: A Thousand Cuts; Twelve: Counterattack; Thirteen: Pursuing Linked Prosperity; Epilogue; Reflection; Notes; Sources and Further Reading; Photo Credits; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q
  • RS; T; U; V; W; X; Z; About the Author

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