Ice cream social the struggle for the soul of Ben & Jerry's

This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.

Bibliographic Details
Main Author: Edmondson, Brad (-)
Other Authors: Leonard, Annie, writer of foreword (writer of foreword)
Format: eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers [2014]
Edition:First edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627932206719
Description
Summary:This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (303 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781609948153
9781609948146