The age curve how to profit from the coming demographic storm

A myth-breaking book that will redefine who marketers see as their most valuable customers.

Detalles Bibliográficos
Autor principal:	Gronbach, Kenneth W. (-)
Autor Corporativo:	American Management Association (-)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	New York : American Management Association c2008.
Edición:	1st edition
Materias:	Target marketing > United States. Consumer behavior > United States. Marketing research > United States. Demography > United States.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627829806719

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