The she spot : why women are the market for changing the world--and how to reach them

The she spot why women are the market for changing the world--and how to reach them

Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

Detalles Bibliográficos
Autor principal: Witter, Lisa (-)
Otros Autores: Chen, Lisa, 1973-
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers c2008.
Edición:1st ed
Colección:A BK business book
Materias:
Women consumers > United States.
Social marketing > United States.
Women in nonprofit organizations > United States.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627495706719
Descripción
Sumario:Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
Notas:"A BK business book."
Descripción Física:1 online resource (214 p.)
Bibliografía:Includes bibliographical references (p. 157-168) and index.
ISBN:9781282299207
9786612299209
9781576757833

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