Data mining techniques in CRM : inside customer segmentation

Data mining techniques in CRM inside customer segmentation

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos (-)
Other Authors: Chorianopoulos, Antonios
Format: eBook
Language:Inglés
Published: Chichester : Wiley c2009.
Edition:1st edition
Subjects:
Data mining.
Customer relations > Management > Data processing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627823006719
Table of Contents:
  • Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX

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