Data mining techniques in CRM inside customer segmentation

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos (-)
Other Authors: Chorianopoulos, Antonios
Format: eBook
Language:Inglés
Published: Chichester : Wiley c2009.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627823006719
Description
Summary:This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (373 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781119965459
9781282491144
9786612491146
9780470685815
9780470685822