Data mining techniques in CRM inside customer segmentation
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley
c2009.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627823006719 |
| Sumario: | This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (373 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119965459 9781282491144 9786612491146 9780470685815 9780470685822 |
