Sports Marketing Creating Long Term Value
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more r...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Cheltenham :
Edward Elgar Publishing
2013.
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623542106719 |
| Summary: | Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive text discusses relevant marketing theory and related practices within the sports marketing. E |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (416 p.) |
| ISBN: | 9781782549277 |
