Sports marketing and the psychology of marketing communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Seve...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
L. Erlbaum Associates
2004.
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| Edición: | 1st ed |
| Colección: | Advertising and consumer psychology.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798118806719 |
| Sumario: | Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (442 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781135616717 9781410610003 9781283241175 9781135616724 9786613241177 |
