Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
| Formato: | Libro electrónico |
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| Idioma: | Inglés |
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=733712 |
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| Sumario: | Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
|---|---|
| Notas: | Autor/es: Arnold, Chris. |
| Descripción Física: | 1 recurso en línea xv, 272 p. : ill |
| Acceso: | Acceso restringido con credenciales, usuarios UPSA |
