Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

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Obstructive marketing restricting distribution of products and services in the age of asymmetric warfare

Bibliographic Details
Format:	eBook
Language:	Inglés
Published:	Burlington : Gower [2014]
Subjects:	Libros electrónicos Documentos electrónicos eLibro. Inglés
Online Access:	Acceso restringido con credenciales, usuarios UPSA
See on Biblioteca de la Universidad Pontificia de Salamanca:	https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=727851

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Table of Contents:

List of figures
List of tables
Acknowledgement
Preface
Introduction and definition
"Obstructive marketing" : origins
"Obstructive marketing" challenges
Context
Risk and dependency
Asymmetric warfare
The effect of the capital markets and sovereign wealth funds
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
Protecting against "obstructive marketing"
Summary
The future
Appendix a
Bibliography
Index.